"Check Me Out" Bray Cancer Support CentreWanting to use the power of Twitter to engage followers and raise awareness, the Bray Cancer Support Centre used temporary skin transfers on celebrities to get their message heard.
A new way to engage with their followers through social media such as Twitter, with the help of celebrity endorsement, temporary skin transfers have been a cost-effective and efficient way to get the attention of those who the CheckMeOut campaign is trying to reach.
... we have used the tattoos as a simple way of advertising our project ... a very interactive way for people to show their support for our cause.
”Keith Kenny, co-founder of CheckMeOut.ie
Keith Kenny, co-founder of CheckMeOut.ie: "Through the ‘Check Me Out’ campaign, we have used the tattoos as a simple way of advertising our project, while using it as a very interactive way for people to show their support for our cause. We have sent them out to a lot of celebrities in the hope that they will take the 2 minutes to place the tattoo of our campaign logo on themselves and then ‘tweet’ their picture, therefore broadening our audience and spreading the awareness in a very cost efficient manner."
"We have also handed them out through communities and local businesses so as anybody can become part of what we aim to make an Cancer Awareness ‘trend’. These tattoos were extremely well received last year, and this year they will act as an original way of getting the attention of the younger generation that our campaign aims to reach."