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LUAS and the Street Performance World Championships

Engaging kids and adults alike, Luas and the Railway Procurement Agency used branded temporary skin transfers of the Luas brand to promote and market the Luas at the 2013 Dublin Street Performance World Championships, and also at FlightFest.

Looking for a way to reach out to adults and kids in the crowds to highlight their "kids go free" campaign on the Luas, the Railway Procurement Agency used temporary skin transfers of their Luas brand to get their message out and heard among the masses.

Luas 'spirals'

Sarah Maddock, Marketing Department, Luas, Railway Procurement Agency: "We (Luas) sponsored some high profile events in Dublin in 2013 – Street Performance World Championships and FlightFest – and we needed something to really engage with families at our area on site. I got in touch with Sports Ink and they produced two types of Luas-branded temporary tattoos.

... the tattoos went down a bomb with the punters! There were queues of kids and adults waiting to get the Luas brand tattooed onto them...

Sarah Maddock, Marketing Department, Luas, Railway Procurement Agency

The whole process was really smooth, great advice from Katherina on design and more importantly the tattoos went down a bomb with the punters! There were queues of kids and adults waiting to get the Luas brand tattooed onto them (albeit temporarily). The 30 seconds application time also gave us window to get our message across so they really did the trick from a marketing perspective!

I would highly recommend Sports Ink’s temporary tattoos."

Luas, skin transfer custom backingWith customised backing details, branded temporary skin transfers can direct people to your Facebook and Twitter social media pages, and also to your website URL, extending your marketing beyond just the skin transfer and putting your message out among all your followers' followers. 

For more information about the Luas and their "kids go free" options, please visit www.luas.ie to learn more.


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