GPA Launches Mental Health Awareness CampaignThe Gaelic Players Association (GPA) launched a mental health awareness campaign to highlight the issues faced by athletes across Ireland, and to encourage the open discussion of the problems faced in everyday life and how to deal with them.
Wearing more than just a jersey, the athlete reveals what is worn underneath: worry, negativity, pain, stress - things experienced by everyone, but rarely talked about in the course of daily life.
With the Gaelic Players Association's (GPA) launching of their "We Wear More" campaign to highlight emotional and mental health issues faced by athletes across Ireland, the discussion of such topics is brought into focus and stigmas shattered.
We needed a concept that was eye catching and emotive.
”Frances O'Rourke, Copywriter, Atomic Advertising
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Frances O'Rourke, Copywriter for Atomic Advertising: